Pause, Reflect, Reset: How to Build a Winning Social Media Strategy for Your Hotel
Thursday, January 19 @ 11AM ET (8AM PT)
Social media, circa 2017, plays a distinct role in the travel-shopping journey. Consumers use it to search for travel inspiration, validate their purchase decisions, and share their travel experiences.
But how can hotels capitalize on this to drive more bookings?
In this webinar, we’ll examine the business logic behind spending time, money and effort on social media marketing.
We’ll look at what results you can expect to drive from social media, where to focus your efforts, and how to talk to your owners and managers about social ROI (reward on investment).
In this webinar you’ll learn:
- How social media influences the travel shopping journey
- What hotel shoppers are looking for on social media
- What results you can expect to drive
- Where to focus your time and efforts
- Examples of hotels with a winning social strategy
Meet the speakers:
This webinar features the following speakers:
Area Marketing Manager,
Kimpton Hotels of Boston & Cambridge
HSMAI Boston Chapter Leader
VP, Best Practices, Online Merchandising
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A Free Webinar
Yes, I want to build a social media strategy for my hotel!
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