The Millennial Generation is on the rise. They’re shopping on tablets, booking from smartphones and traveling more frequently than previous generations.

This savvy demographic has a set of expectations that are vastly different than other travel segments and understanding them is crucial to telling visual stories that resonate with them.

This guide will explore the top characteristics that define millennial travelers, what motivates them and how your hotel can use visual stories to target them.


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A Special Bonus
When you download this Millennial Report, you'll be registering to receive additional targeting reports delivered right to your inbox. Here's what you can expect:

  • Week of March 24th - Business Travelers
  • Week of March 31st - Leisure Travelers
  • Week of April 14th - Meeting & Events Travelers