Episode 1

2016 Hospitality Digital Marketing Trends


What’s shaping hospitality marketing in 2016

“A trend I hear spoke about a lot is a shift to personalization. But for me, I feel that is a good 5-10 years out, and actually most of the value that people are going to get in the next 12-36 months is going to come from segmenting clients at a simple level” -- Charlie Osmond, Triptease

Tim Peter (Tim Peter & Associates), Charlie Osmond (Triptease) and Kinnari Desai (Desai Hospitality Group) reveal the top trends that hospitality professionals should be focused on this year – including the importance of mobile, segmentation, and the new “Net Set” traveler demographic.


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