Episode 2

TripAdvisor Tell-All: How to Use Reviews to Drive Bookings

53% of travelers won’t book a hotel without reading reviews first

Are you making the most of your online reviews, and using them to drive more bookings? Brian Payea from TripAdvisor reveals how to increase engagement on your TripAdvisor listing; a leading indicator of how likely travel shoppers are to become your guest. Adele Gutman (Library Hotel Collection) then shares how to use reviews to uncover your hotel’s story and improve the guest experience.

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