Strategies to Thrive in Today’s Complex Travel Shopping Journey
The travel industry has one of the most complex digital landscapes
Travel shoppers have access to unlimited resources when researching a destination, hotels and flights, which makes gaining their attention and influencing their purchase decision really competitive. So how do you stand out online without trying to outspend the OTAs? It all comes down to relevant content, emotional engagement and social storytelling, as Alan Young (Puzzle Partner), Greg Bodenlos (The Charles Hotel & HSMAI Leader) and Darlene Rondeau (Leonardo) explain.