Episode 4

How to Improve Purchase Intent, Website Conversion and SEO


How Effective Storytelling Impacts Your Bottom Line

“If you take a storytelling approach to your website, with a real, genuine brand promise, it will drive more people to your website, keep them there longer, and result in more business [because] those people will have come to your site for the right reasons, and not just to compete on price.” - Woody Hinkle

Dr. Lalia Rach (Trend Forecaster), Woody Hinkle (Nasuti & Hinkle Creative Thinking) and Darlene Rondeau (Leonardo) discuss how effective storytelling impacts your bottom line, with tips on how to uncover your property’s story and start telling it.


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