Episode 5

Clear-Cut Digital Marketing Strategies to Capture More Direct Bookings

Is your hotel website driving the direct bookings you need?

Travel shoppers look at anywhere from 4-20 websites when searching for accommodation. And make no mistake, one of those is your hotel website.

Scott Yankton (Scott Yankton Consulting), Pam Levesque (Blue Bay Inn) and Darlene Rondeau (Leonardo) discuss how to drive more direct bookings when people visit your website. Learn about the importance of storytelling, social proof and the end-user experience in leading travelers down the booking path.

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