Episode 6

Why Visual is the New Verbal

Visuals are just as important as price

When it comes to what travel shoppers want to see on your website, visuals are right up there with price. Travelers want to see the anticipated experience before ever stepping foot on your property.

Terry Jones (Travelocity), Emily Drennen (Lancaster DoubleTree Resort) and Darlene Rondeau (Leonardo) discuss how mobile has changed the travel shopping experience, what visuals travel shoppers want to see, and what happened once the Lancaster DoubleTree Resort switched to an image-driven website.

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