How to Craft Compelling Content on Your Website to Motivate Hotel Shoppers
Tuesday, February 28 @ 11AM ET (8AM PT)
"Words matter. Your words (what you say), and style (how you say it) are your most cherished (and undervalued) assets,” Ann Handley, Chief Content Officer, MarketingProfs.
If what Ann says is true, then why do so many hotel websites use the same boring descriptions of their property? It’s time to break with convention and let your website shine!
In this interactive webinar, we’ll share best practices on how to write website copy that’s interesting, helpful, and motivates hotel shoppers to click “Book Now."
We’ll uncover those untapped places on your website where copy can be used to demonstrate your unique story and value. Learn how to create compelling content that drives purchase intent and stands out from the competition!
In this webinar you’ll learn:
- How words can convey your hotel’s unique personality and style
- Untapped opportunities on your website to use copy creatively
- What media is viewed the most and why
- How to write attention-grabbing captions & descriptions for your images
- Examples of hotels that have mastered the art of storytelling
Meet the speakers:
This webinar features the following speakers:
Sarah Kennedy Ellis
VP Global Marketing, Sabre Hospitality Solutions
Allyson Ladley Gibson
Co-Innkeeper of The Inn at Kitchen Kettle Village
VP, Best Practices, Online Merchandising
Join Us For
A Free Webinar
Yes, I want to create compelling content that'll drive direct bookings!
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